Heraldeecreates
Purposeful Designs
HERALDEECREATES WEBSITE AND LANDING PAGE
PROJECT TYPE
Business Branding
STRATEGIES
Branding, UX/UI Design
TOOLS
Affinity Designer, Canva, WordPress, Elementor, Mailerlite
OVERVIEW
Heraldeecreates is a brand that I founded in 2019. Its mission is to create tools and resources for art and journaling enthusiasts around the globe.
When I started my business, I failed to consider its branding. Hence, this project aims to develop a brand for Heraldeecreates. The goal is to develop a user-friendly platform, create design cohesion and establish a brand identity.
PROBLEM AREAS
1. The intent and purpose of the business were not clearly stated. In addition, the journaling and art designs were not emphasized.
2. The website was unorganized and challenging to navigate.
3. There was no coherence in design choices, including icons, colors, and overall aesthetic.
DESIGN GOALS
1. Clearly emphasize the business’ products and contents on the Home Page.
2. Create a menu that is easy to navigate and organized.
3. Develop a brand logo and color palette that reflects all business areas.
USER PERSONA
The business targets audiences from art and journaling communities. Heraldeecreates’ audience data show that top users are women from ages 25-34. Thus, the persona was created based on top user demographic.
VISUAL FOCUS
I narrowed the design inspirations to create a brand aesthetic that embodies my vision.
COLOR PALETTE
MOOD BOARD
SKETCHES
SOLUTION
LOGO
WEBSITE DESIGN
The Home Page of Heraldeecreates clearly defines its niche and its topics.
Each photo directs to a page that contains blog posts about the selected category.
As the user scrolls, a list of trending photos and recent posts were included for easier access.
A small About Me section was also added to connect to the target audience.
In addition, a newsletter subscription field was placed at the bottom of every page.
WEBSITE MENU
The menu was designed to easily navigate the website.
Each section was divided to organize topics based on its category.
WEBSITE OUTPUT
Explore the published website.
LANDING PAGE
The landing page was set up to showcase access to free printables.
To successfully do so, the page was divided into 3 main sections. In this way, each step of the process was clearly defined to the users.
LANDING PAGE OUTPUT
Explore the published landing page.
FINAL TAKEAWAYS
As this was my first time developing, designing, and publishing a website, I had to learn many processes after starting the project. My biggest takeaway is that creating a product is always an iterative process. Nothing is ever final. As the business expands, new features will be added, and old designs will be evaluated.
At the end of the day, changes are made to serve the users better.